FOR IMMEDIATE RELEASE

CES Booth #1237

"JVC -- BRINGING VIDEOTAPE TO A HIGHER LEVEL"

Las Vegas, NV., January 8, 1998 -- JVC, inventor of the VHS format, proudly announces a new addition to its high-end tape line -- the T-120EHGHFB -- a robust tape that delivers high picture quality and realistic Hi-Fi sound.

Ideal for building your own private video library, the rugged and durable videotape is part of the EHG Hi-Fi Series. The tape boasts world-class technology and is fortified with High-energy magnetic particles, has a long-lasting UDD binder and boasts multi-linear orientation technology.

Running 120 minutes in length, the T-120EHGHFB can provide six hours of recording time in the extended EP taping mode.

S-VHS high-energy magnetic particles vitalize the T-120 videotape by boosting output and delivering a visible and appreciable difference in picture and sound quality.

Additionally, JVC's reformulated S-UDD/UDD binders ensures stable tape transport, allowing consumers to watch their favorite video over and over again. The extra-rigidity and durability of the T-120EHGHFB videotape enables it to withstand repeated use.

The T-120EHGHFB videotape, currently shipping to dealers, retails for $2.99.

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