FOR IMMEDIATE RELEASE

October 16, 1998

JVC Runs Multi-Million Dollar Cross-Platform Promotion and National Sweepstakes To Launch Space-Age Epic

Elmwood Park, NJ, June 25, 1998 -- JVC is branding its Digital CyberCams and DVD Players with New Line Home Video's $20 million dollar nationwide video release of Lost In Space with a flurry of print and broadcast promotions. The $70 million blockbuster hit featuring 800 special effects and starring William Hurt, Mimi Rogers and Matt LeBlanc, will be released on video and 'Platinum Series' DVD on October 6, 1998.

JVC's high-tech Digital CyberCam product line and DVD players were chosen for cross-promotion because of many marketing synergies between the electronic products and the futuristic Lost In Space video. Like the epic movie, JVC's CyberCam and DVD players look to the future by offering users a wide range of digital technology. Prime target audiences for JVC's CyberCam camcorders, DVD players and New Line's Lost In Space movie are families, so cross-promotion is a natural for both companies, providing a valuable economy of scale.

"It was easy to see that JVC's DVD players and CyberCam Camcorders would partner well with a Lost In Space advertising and cross-promotion," says Kevin Gordon, Manager of Products and Promotions for JVC Company of America. "We knew that New Line was planning a massive media attack, and since our audiences are so similar, we wanted JVC to benefit from the terrific exposure this family-oriented film is going to draw."

JVC's digital CyberCams feature the ability to capture digital photographs in addition to digital video. These compact camcorders deliver superior digital picture and sound quality, making these Cyber favorites ideal for both business and personal applications, especially recording memories of family vacations and special events.

JVC's family of DVD players offers crystal clear video and the highest quality audio. They're perfect for families, audiophiles or video enthusiasts who just want to kick back with superb audio and video entertainment at home.

Cross-Platform Promotion Launches "Lost In Space" Video

JVC's marketing efforts are cornerstoned by the company's first-ever celebrity sponsorship. JVC produced three different commercial spots, two featuring Astronaut Buzz Aldrin explaining JVC's stellar Digital CyberCam Camcorders. The final productions include: a 25-second dealer tag, which will be distributed nationally for use in select regional markets; a 15-second commercial spot to appear in the "preview" section of the home video release of Lost In Space videocassettes and DVD discs; and a 5-minute video which will loop inside a specially-designed CyberCam Point-Of-Purchase display being developed for in-store marketing at approximately 1,000 retail locations nationwide.

JVC is also developing a special integrated Lost In Space print campaign promoting JVC's state-of-the-art CyberCam Camcorder. JVC will tag Lost In Space in its CyberCam, Compact VHS Camcorder, and digital still camera ads placed in national consumer magazines and top market radio spots; on-product danglers will attract attention on a retail level. While a joint JVC-New Home Video on-line program will celebrate the futuristic partnership, a specially designed diorama and billboard at Miami International Airport will draw the attention of tens of thousands of toursists to the Lost In Space video release. Nationwide, the Lost In Space video release will be hyped at the popular JVC Jazz Festival. Capping off the video launch is a nationwide Sweepstakes offering 20 Grand Prizes of all-expense paid trips for two to the U.S. Space Camp.

The entire campaign is set to launch with a pre-awareness campaign one month in advance of the video release, beginning September 1, 1998 through the holiday season for a full fourth quarter run. Besides JVC Company of America, a leader in the consumer electronics industry, New Line Home Video is partnering with industry giants General Mills-Frosted Cheerios, First Brands Corp., Uniden, Pierre Foods, and the U.S. Space Camp to build excitement for the event video release.