FOR IMMEDIATE RELEASE

October 16, 1998

Wayne, NJ, October 1, 1998 ... Christmas gift buying time is here and JVC is not missing a beat -- and doesn't want you to either. This year, JVC is rolling out a hot new product line that is guaranteed to warm the spirits of even the most discerning gadget gurus.

PORTABLE E-MAIL

Break free from your desktop system with JVC's new PocketMail HC-E100. No longer do you have to be tethered to your PC to send and receive important email messages. Nationally advertised at $129.00 plus a monthly service charge of $9.95, PocketMail gives you the freedom to send and receive email anytime and anywhere with the convenient PocketMailTM service. Designed for mobility, this brand new compact and wallet-sized PocketMail HC-E100 is the perfect stocking stuffer.

KABOOM BOX

Have the hippest holiday ever with JVC's award-winning Kaboom Box, RV-B90. This Powered Woofer CD System pumps out 52 Watts of "sonic boom" from twin 6 1/2-inch Super Woofers. Totally portable with a shoulder strap and remote control, the rugged, tubular-designed Kaboom Box comes in gray, army green and translucent blue and has a nationally advertised price of $330-$360 -- depending on color. Strap one on before it's gone.

XU-301BK CD-to-MD RECORDER

If you've ever dreamed of being an audio engineer, here's your chance. JVC's XU-301BK 3 CD-to-MD Recorder lets you be the mix master of the house. With a touch of a button, you can make cutting-edge MD recordings that are virtually indestructible and don't skip a beat. The XU-301BK boasts a Triple Tray 3 CD changer and a MD recorder in one chassis. The unit allows for live mixdowns, converts sampling rates for DAT transfers and also has a pitch control for the CD changer. Mix it up for the affordable nationally advertised price of $550.

MOBILE A/V SYSTEM

The road ahead may be long, but the trip will never be boring with JVC's Mobile A/V System, a complete in-car entertainment system that lets you take the home theater experience with you. With access at your fingertips -- either by control panel or provided remote control -- the touch of a button can activate a VCR, color TV system and central A/V control receiver all with knock-out high performance features. The Mobile A/V System will transcend the limits of your vehicle and transport you in a way that was once only imagined. Major components of the Mobile A/V System include the KVM65 6.5" LCD Monitor ($1099.95), the KZ-V10 Mobile Video Cassette Recorder ($429.95), and the KD-SX1000R A/V Control CD Receiver ($429.95).

FS SERIES COMPONENT SYSTEMS

You'll never have to be without great sound and elegant style with JVC's FS Music Systems. Designed with convenience in mind, the FS-5000 and FS-7000 have Dual Layered Fluorescent displays that let you choose between a stylish analog clock or digital track, time, and station information, or both, at the touch of a button. The FS-MD900 MD/CD is cutting-edge technology with a built-in MiniDisc player/recorder, and a Black Lacquer speaker finish any custom designer would adore. Perfect atop your office credenza or bedroom nightstand, the FS Music Systems are reliable and handsome companions with nationally advertised prices of $330 (FS-5000), $450 (FS-7000), and $770 (FS-9000).

HIGH PERFORMANCE VIDEO FROM JVC XV-501BK DVD VIDEO PLAYER DVD

has taken the consumer electronics industry by storm, and JVC is delivering the goods with the XV-501BK DVD Video Player. Boasting Component Video Out and a Video Fine Processor for picture adjustment, watch your favorite movies with the brilliant crispness and picture quality of DVD technology. Replete with 3D-PHONIC virtual surround sound, the XV-501BK also comes with a convenient joystick control. A great gift for the entire family, JVC's XV-501BK has a nationally advertised price of $599.95.

GR-DVF10 DIGITAL CAMCORDER

The future of video is here today with JVC's digital-quality and affordable GR-DVF10 Digital Camcorder. This lightweight GR-DVF10 boasts 7 hours recording time, a 2.5" LCD Color Monitor, 160x Digital Zoom and a picture stabilizer for professional quality video. JVC's digital CyberCam technology offers simple point-and-shoot or PRO mode with digital effects and scene transitions for experts. You can also freeze scenes, add borders or shadows and shoot a rapid succession of serial snapshots. Let your imagination run wild! The GR-DVF10 will be available in mid-October with a nationally advertised price of under $1,199.95. Talk about digital at an analog price!

GR-DVA1 DIGITAL CAMCORDER

Never before has such a superior digital camcorder been within your reach. JVC's affordable and competitively priced GR-DVA1 Digital Camcorder boasts seven hours of record time. High-Resolution Color Viewfinders make it easy to focus on your subject even in "busy" surroundings. The GR-DVA1's Advanced Snapshot & Motor Drive Modes allow you to freeze scenes, add borders or shadows, or shoot serial snapshots in rapid succession. Plus, you can upload images to the Internet, digital printers and multimedia systems. Set to debut in mid-October, the GR-DVA1 is the only camcorder with a built-in video light. The camcorder will have a nationally advertised price of $1,099.95, making this great digital camcorder the first available at a truly analog price!

SUPER VHS Hi-Fi STEREO VCR

When does video look so real that you have to question if it's video? When it's played on JVC's HR-S9500U Super VHS Hi-Fi Stereo VCR, that's when. JVC's HR-S9500U brings you video clarity like you never before imagined, and gives you the flexibility to find and view scenes you want at the speed you want. An Express Programming feature allows you to manually program the timer with ease by simply following a row of buttons on the remote. Video has never been so good! The JVC HR-S9500U has a nationally advertised price of $699.95.

FAMILY THEATER 1998

JVC's 980 Series (including television models AV-27980, AV-32980 and the AV-36980), are a blockbuster lineup of high-performance color televisions. Packed with a myriad of unique and advanced features, these televisions boast exceptional picture quality and are loaded with audio features such as front firing speakers and full-bodied hyper surround sound. Standard on each JVC television is the award-winning Super Command style menu that gives you 4-way cursor controlled operation. High-end sets boast TV Guide Plus +, an interactive program that allows you to scroll a menu to find out what's on TV and what's coming on next. These JVC televisions have a nationally advertised price range of $579.95 for the AV-27980, $899.95 for the AV-32980 and $1,399.95 for the AV-36980.

Have a great holiday!