FOR IMMEDIATE RELEASE

October 16, 1998

JVC Calls "ACTION" in Cross-Platform Broadcast/Point of Purchase Production To Introduce New Line of CyberCams

Elmwood Park, NJ, June 25, 1998 -- JVC is supporting its new line-up of digital CyberCams with three separate productions that demonstrate the features and quality of the JVC CyberCams. Two of these spots will feature famed Astronaut Buzz Aldrin.

This shoot marks JVC's first-ever celebrity production, and the first broadcast commercial made in four years. In a four-day shoot, JVC produced three different commercial spots, two featuring the famous Buzz Aldrin explaining JVC's stellar Digital CyberCam Camcorders. The final productions include a 25-second dealer tag, which will be distributed nationally for use in selective regional markets; a 15-second commercial spot to appear in the "preview" section of the home video release of Lost In Space on both VHS and DVD; and a 5-minute video which will loop inside a specially-designed Point-Of-Purchase CyberCam display being developed for in-store marketing at approximately 1,000 retail locations nationwide.

"Having Buzz Aldrin appear as our spokesperson for the CyberCam was absolutely a huge advantage in setting the stage for high technology and excitement. Buzz is an international symbol of space exploration, and his personal energy drives the production," says Kevin

Gordon, Manager of Products and Promotions for JVC Company of America. "Kudos goes to our partners at the Kennedy Space Center Visitors Complex who facilitated the celebrity contact and who provided the ideal locale for our production shoot."

The production, which was partially shot at Kennedy Space Center and produced by The Total Picture Company of New York City, will supplement New Line Home Video's massive $20 Million campaign for the $70 Million blockbuster hit Lost In Space and the film's spectacular debut to video on October 6, 1998.

Comprehensive, Integrated Marketing Program Fuels "Lost In Space" Video Launch Besides producing a trio of different length broadcast commercials, JVC is also developing a special integrated Lost In Space print campaign promoting JVC's state-of-the-art CyberCam Camcorder. JVC will tag Lost In Space in its CyberCam, Compact VHS Camcorder, and digital still camera ads placed in national consumer magazines and top market radio spots; on-product danglers will attract attention on a retail level. While a joint JVC-New Line Home Video on-line program will celebrate the futuristic partnership, a specially-designed diorama and billboard at Miami International Airport will draw the attention of tens of thousands of tourists to the Lost In Space video release. Nationwide, the Lost In Space video release will be hyped at the popular JVC Jazz Festival. Capping off the video launch is a nationwide Sweepstakes offering 20 Grand Prizes of all-expense paid trips for two to the U.S. Space Camp.

The entire campaign is set to launch with a pre-awareness campaign one month in advance of the video release, beginning September 1, 1998 through the holiday season for a full fourth quarter run. Besides JVC Company of America, a leader in the consumer electronics industry, New Line Home Video is partnering with industry giants General Mills-Frosted Cheerios, First Brands Corp., Uniden, Pierre Foods and U.S. Space Camp to build excitement for the event video release.