JVC COMPANY OF AMERICA

Entertaining at home has never been as easy or as much fun as it is now with JVC¹s newest DVD player, the XV-M555BK 3-Disc DVD & CD Changer. JVC¹s exciting new XV-M555BK DVD changer features 3 independent trays with play exchange, allowing users to change discs while another is playing.

JVC couples state-of-the-art DVD technology with easy operation, delivering a product that elevates at-home viewing to the next level. As a bonus, customers who purchase the unit between October 1 and December 31 receive a collection of free DVD movies and music titles bundled right in the box.

3-Disc Changer Has Crisp Video and Dynamic Sound

The XV-M555BK¹s impressive video starts with a 10-bit/27MHz D/A converter while superior audio stems from 24bit/96kHz Audio D/A Converter. Dynamic range of 106dB lets you turn up the volume and retain crispness, and 3-D Phonic gives a theatrical feel to the sound. Digital Out for AC3 and DTS lets you configure the audio to match your home theater system.

JVC INTRODUCES NEW XV-M555BK 3-DISC DVD CHANGER

High-tech features of the XV-M555BK 3-Disc Changer include a new GUI (graphical user interface) for easy control, plus built-in functions like variable search, variable slow, resume, digest, strobe and zoom (4x) for added enjoyment. Three on-screen languages (English, French and German) make the XV-M555BK the perfect gift for friends and family. The XV-M555BK 3-Disc Changer is currently available for $449.00.

Special DVD "In-Box" Promotion

JVC is launching its new 3-disc player with a fourth quarter promotion, set to run between October 1 and December 31. Customers who purchase JVC¹s XV-M555BK 3-Disc Changer will receive a collection of the ultimate music and movie titles on DVD right in the box, including a never-before-released anthology of legendary music artists titled, Under the Covers, available only through this JVC promotion.

Purchasers of the XV-M555BK DVD player also receive a copy of Alabama's For the Record-41 #1 Hits Live; Austin Powers; Baraka (a world-wide adventure, filmed in 70mm, spanning 24 countries); and a coupon to purchase an advance DVD copy of Austin Powers, The Spy Who Shagged Me for only $10 when available in November.

The promotion also includes two $10 coupons from DVD Express good toward the future purchase of any DVD and a Netflix coupon good for 8 free DVD rentals.

JVC, headquartered in Wayne, New Jersey, is a leading consumer electronics manufacturer. The company distributes a complete line of video and audio equipment including DVD players and changers, camcorders, VCR¹s, color televisions, home and portable audio equipment, mobile audio and blank tapes.

For more information on JVC¹s XV-M555BK or other JVC products, contact Nancy Fleming Bird of JVC at 973-315-5113 or Barbara Brown of R&J at 973-331-1070, or visit JVC¹s web site at www.jvc.com.

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