JVC COMPANY OF AMERICA

JVC SPURS SALES OF DVD PLAYERS AND CHANGERS WITH EXCLUSIVE
MOVIE AND MUSIC TITLES INCLUDED
Premiere Screening of "Under the Covers" Kicks Off Promotion

JVC is launching its latest brand building promotion of DVD Players and Changers with its 4th quarter giveaway of hot music and movie titles on DVD including a special anthology of legendary music artists, "Under the Covers" available only from JVC.

This fall, customers purchasing a JVC DVD Player between September 1 and December 31 automatically receive copies of Austin Powers, Baraka (a world-wide adventure, filmed in 70mm, spanning 24 countries), and a coupon to purchase a DVD copy of Austin Powers, The Spy Who Shagged Me for $10 when available in November.

The promotion also includes two $10 coupons from DVD Express good toward the future purchase of any DVD and a Netflix coupon good for 8 free DVD rentals. In a side-by-side promotion, customers who buy JVC�s 3-disc DVD and CD Changer (XV-M555BK) qualify for an upgraded software package including two more DVDs: Alabama's, For the Record - 41 Number One Hits Live and Under the Covers.

JVC�s exciting 1999 fall promotion is being launched with a premiere screening of Under the Covers on September 16, 1999 in Burbank, California.

Under the Covers is a unique scrapbook of never-before-seen interviews and footage of legendary artists such as The Doors; Crosby, Stills, Nash & Young; Jackson Browne; Mama Cass; Steppenwolf; Eagles; Jimmy Webb; David Cassidy; and America. These rare interviews come from the private collection of industry insiders Gary Burden, the artist whose work graced the covers of many of these famous rock-n-roll albums and Henry Diltz, friend and photographer to the stars.

Nearly thirty years later, Burden and Diltz give us an intoxicating look back at these American music heros, their timeless talent and behind-the-scenes maneuvers and hijinks. Filmed by Bill Day and Terry Schwartz and produced by Peter Blachley, Under The Covers is a rare find for all music lovers and available only to JVC customers.

"This is the most exciting DVD offer in the industry, " says Kevin Gordon, Manager of Corporate Advertising and Promotions, JVC Company of America. "To follow the great success we had last year with our DVD promotion, we have decided to offer our customers unique content, not available elsewhere.

While most of our competitors have chosen a mail-in redemption of off-the-shelf movie titles, JVC has opted for titles such as Under the Covers, Baraka and a special $10 offer on Austin Powers, The Spy Who Shagged Me, bundled right in the box." Customers simply purchase any JVC DVD Player or Changer at any of the 1,200 participating JVC retailers.

Special in-store displays, as well as national print advertising will support the promotion. In addition, this unique DVD promotion will be featured on radio stations in top retail markets. JVC�s collection of DVD Players include the flagship XV-D701K, featuring a Dolby Digital decoder and 5.1-channel analog outputs, available for $499.95 and the XV-D511BK, available for $449.95.

Both offer JVC�s exclusive VFP (Very Fine Processor) technology for user-adaptable picture enhancement, 10-bit/27Mhz video D/A converter to eliminate noise and exceptionally wide dynamic range of 108dB. JVC�s XV-M555BK 3-Disc DVD & CD Changer converges audio and video entertainment with state-of-the-art DVD technology.

Play and exchange is made simple with a 3-disc changer affordable at $449.00. Impressive video starts with a 10-bit/27Mhz D/A converter, and viewing is even more enjoyable while you play with multiple functions like variable search, variable slow, resume, digest, strobe and zoom (4x).

The audio side is equally astounding, with 24-bit/96 kHz audio D/A converter and 108dB Dynamic Range. Digital Out for AC3 and DTS expands your options. JVC, headquartered in Wayne, New Jersey, is a leading consumer electronics manufacturer. The company distributes a complete line of video and audio equipment including DVD players and changers, camcorders, VCR�s, color televisions, home and portable audio equipment, mobile audio and blank tapes.

For more information on JVC�s DVD promotion or consumer products, contact Nancy Fleming Bird of JVC at 973-315-5000 or Barbara Brown of R&J at 973-331-1070, or visit JVC�s web site at www.jvc.com.

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