FOR IMMEDIATE RELEASE

Las Vegas, NV (CES, January 7 , 1999)

Las Vegas, NV (CES, January 7-10, 1999) -- JVC, inventor of the VHS format, proudly announces availability of its comprehensive line of high-performance videotapes that meet and exceed the demands of VHS, S-VHS and mini-DV tape users alike.

Those consumers searching for the ultimate in VHS tape performance can choose JVC's T-120PROB Master-Quality videotape. Providing 2-hours of recording time in the SP mode, and 6 hours in the EP mode, this tape is ideal for archiving important video programs and moments.

At the high-end of JVC's VHS tape lineup is the T-120EHGHFB -- a robust tape that delivers high picture quality and realistic Hi-Fi sound. Ideal for building your own private video library, this rugged and durable videotape is part of the EHG Hi-Fi Series. The tape boasts world-class technology and is fortified with High-energy magnetic particles, has a long lasting UDD binder and boasts multi-linear orientation technology.

S-VHS high-energy magnetic particles vitalize the T-120EHGHFB videotape by boosting output and delivering a visible and appreciable difference in picture and sound quality. Additionally, JVC's reformulated S-UDD/UDD binders ensures stable tape transport, allowing consumers to watch their favorite video over and over again. The extra-rigidity and durability of the T-120EHGHFB videotape enables it to withstand repeated use.

Those who prefer a longer running time can choose JVC's T-160EHGB, which provides 2 hours, 40 minutes in the SP mode, and up to 8 hours in the EP mode.

JVC also makes an economical SX series of VHS videotapes, available in 120, 130, and 160 minute lengths. These tapes are perfect for everyday use.

Compact VHS Tapes for All Applications
For camcorder use, JVC also supplies a wide range of Compact VHS (VHS-C) videotapes. As the inventor of the Compact VHS format, JVC supports these users with tapes that meet a variety of video recording needs.

Home videographers who desire longer recording times and realistic Hi-Fi sound will appreciate two tape offerings from JVC that meet this need. JVC's TC-40EHGB Hi-Fi videotapes provide up to 2 hours of recording time in the EP mode (40 minutes SP) and the TC-30EHGB Hi-Fi videotapes offer 90 minutes in EP mode (30 minutes in SP). For archiving, the JVC TC-30PROB offers the same Master-Quality videotape as the T-120PROB full-sized VHS tape, but in the Compact VHS cassette.

Super-VHS Tape Line-Up
Those who appreciate the enhanced quality of the Super VHS (S-VHS) format will enjoy two offerings from JVC for program recording and editing. For serious enthusiasts, JVC offers the ST-210XGB S-VHS videotape. This tape offers 210 minutes of recording time in the SP mode, and up to 10 hours in the EP mode. An economical choice for S-VHS users is the ST-120XGB, which provides 2 hours of recording time in SP mode, and up to 6 hours in EP mode.

Digital Tape for the New Millenium
JVC is one of the pioneers of the digital videotape revolution. JVC's renowned CyberCam digital camcorders have set new standards in quality for home videotaping. JVC Mini-DV digital videotapes provide the quality that these cutting-edge users demand.

JVC's Mini-DV format tapes are available in two recording lengths 30 minutes and 60 minutes. Both incorporate advanced metal particle tape technology with a DLC protective layer and special surface treatment. Mini-DV tapes are ultra-compact, and are contained in a special dust-proof shell.

JVC's latest digital innovation is the D-VHS format.
In support of this format, JVC offers the DF-300 D-VHS digital videotape, which provides up to 300 minutes of bit-stream recording time from satellite transmissions. Constructed with ultra-fine D-magnetite particles with advanced surface forming technology and improved head cleaning characteristics, the DF-300 D-VHS digital videotape is also compatible with VHS and S-VHS recorders.