FOR IMMEDIATE RELEASE

Las Vegas, NV (CES, January 7 , 1999)

"JVC Mobile Entertainment" Brand Name Showcases Wide Range of Products Las Vegas, NV, (CES January 7-10, 1999), JVC Company of America's Mobile Electronics Division is celebrating the sound of success with a new marketing concept that will launch them into the new millenium.

JVC has been building and expanding its mobile electronics capabilities throughout the last decade. The company now markets a complete line of mobile audio equipment and accessories, including a complete car A/V system, CD receivers, CD changers, MDtoCD players, and speakers.

JVC Mobile Entertainment is celebrated most recently for its launch of revolutionary and marketmaking products like the world's smallest CD changer, cuttingedge MDtoCD receivers for audio aficionados, as well as JVC's loaded Car A/V system. This past year, the company has expanded its repertoire by incorporating patented technology and advanced audio features to its product lineup and by introducing more styles of receivers and changers. JVC promises even more new products, product upgrades and technical enhancements for 1999.

Chad Vogelsong, National Product Specialist for Mobile Entertainment remarked on the success of the division, saying, "Over the past few years, JVC has methodically become a bastion in mobile entertainment by expanding its product offerings and by adding more varied and more exciting features. Our customers know that with JVC, they are getting the very best sound for their dollar."

Backed by heavy print advertisement, public relations, and sales support, JVC is committed to setting the standard in sleek, cuttingedge mobile electronics. This new marketing stratagem marks that transformation.