JVC LAUNCHES NEW VCR LINEUP FEATURING SIMPLICITY AND HIGH PERFORMANCE

 

Orlando, Fl, April 13, 1997 . . . For more than 20 years, JVC has extended the

capabilities of the VHS video format, making sure this surprisingly durable

system remains viable over the long run. Now in its third decade, VHS

continues to keep pace with the latest advances in picture and sound

quality, while offering users greater flexibility and ease of use than

ever. JVC's 1997 lineup of VCR's, the third edition of their "Power Line",

expands on the high-performance features that gave the line its name and

takes simplicity a step further with features like Plug & Play and

TimeScan. As always, the company is offering a wide array of models

configured to meet every conceivable combination of user requirements and

skill levels.

Plug & Play Installation and Overall Convenience

First introduced on selected 1996 models, JVC's innovative Plug & Play

system has been incorporated throughout most of the 1997 lineup, greatly

simplifying one of the most bothersome aspects of VCR use - installation.

With Plug & Play, all the user has to do is hook-up the antenna, plug in

the VCR, and the VCR takes care of the rest. Channels are automatically

scanned, stored, and numbered. Best of all, the VCR uses broadcast time

signals to automatically set the clock. That means no more flashing "12:00"

displays, no buttons to push and no complicated instructions to follow.

This automatic system even makes Daylight Saving Time adjustments twice per

year on the correct days.

Available on selected models is JVC's breakthrough technology for

noiseless search and time-saving playback - the Dynamic Drum System

featuring TimeScan. The innovative Dynamic Drum system automatically

inclines so that heads accurately trace tracks without overlap regardless

of the playback speed and direction. Based on this technology, TimeScan is

able to offer completely noise-free variable forward and reverse search at

up to 7x normal speed. Complemented by a digital audio memory that plays

back the soundtrack at normal speed and in the proper direction

even during reverse TimeScan, this breakthrough function makes it possible

to view an entire program in a fraction of its broadcast time. Ideal for

sports, news, or talk shows, TimeScan allows users to quickly review

recordings including the dialog.

Ease of use is also facilitated by JVC's exclusive Shuttle Plus, an

easy-to-use, multi-functional tape access control which offers all-in-one

access to traditional Jog/Shuttle functions and Index Search operations in

a single button. The powerful Multi-Brand TV/Cable/DBS Compatible Remote

puts total control over the VCR, TV, cable, and satellite receivers in a

single unified remote control. Ideal for home theater, several models offer a sleek, ergonomically designed remote with glow-in-the-dark buttons for easy operation in darkened rooms, or Illumi-Guide which dramatically simplifies operations by automatically lighting necessary buttons to ensure accurate operation.

Topping off this impressive package of convenience features is the

Multilingual Color On-Screen Menu with Menu Button on the VCR. Offering

assured access even without the remote, a choice of English, French, or

Spanish operating languages, large, easy-to-see characters, and color

highlighting of selected items, this user-friendly system makes menu-driven

operation quick and simple.

 

High Performance Picture

In tandem with its ceaseless efforts to simplify operation, JVC

relentlessly seeks to improve picture performance - a basic and crucial

aspect of any VCR, especially in light of the recent interest in home

theaters and big-screen TVs. At the core of this year's lineup are JVC's

new Pro-cision 19µ Heads. Once available only on top-of-the line Super VHS

decks, these precision oval-cut heads are only 19 microns wide, enabling

them to avoid crosstalk and boost EP picture quality to near-SP levels,

while eliminating ghosts and color beats.

This year, all models also feature JVC's powerful VHS Digital Live

Circuitry, another advanced picture improvement system based on technology

once available only with Super VHS VCRs. Fundamental picture performance -

such as sharpness, clarity and color - is enhanced by two power-packed ICs

which work together to reduce noise and jitter, increase resolution and

produce truer, brighter colors with less smear, for a significantly

improved picture. On many models, this improved picture quality is boosted

still further by the Auto Picture function which assesses the condition of

the video heads as well as the tape being used, automatically adjusting the

VCR to optimize playback picture performance and ensure long-term quality.

The company's top-of-the-line model offers the 400+ lines of horizontal

resolution afforded by Super VHS, as well as a host of picture improvement

technologies. Dynamic Contrast is one of those technologies, especially

geared toward big-screen viewing. To avoid the dim, dull look suffered by

many big-screen images, this system effectively increases picture contrast

to bring out details clearly from edge to edge.

Accurate Recording with Commercial-Free Playback

For most people, one of the biggest inconveniences of playing back a

recorded TV program is that you have to spend half the time fast-forwarding

through commercials. JVC's new Commercial Advance puts an end to this,

zipping through commercials automatically. During recording this system

recognizes commercials by their fade-to-black sequences and standardized

lengths and places special codes at these spots. When you playback the

tape, the VCR automatically enters the shuttle mode whenever it encounters

one of these codes and skips past annoying commercials without the user

having to do a thing.

At the same time, JVC has made timer recording much easier with VCR Plus+ with Cable Box Control. Available on designated models, this system allows the well-known benefits of VCR Plus+ timer recording to be integrated with any cable system.

 

Lineup Overview

In line with increasing consumer interest in home theater systems, JVC's

1997 Power Line VCRs include more high-performance Hi-Fi models than in the

past, as well as a powerful new computer-controllable Super VHS VCR. Seven

of them- HR-A53, HR-A63, HR-J640, HR-J642, HR-VP644, HR-DD740 and HR-DD840, as well as the Super VHS HR-S9400, boast powerful, near-CD quality Hi-Fi VHS stereo sound. Four of these are part of JVC's Home Theater Series,

which means their styling matches that of JVC audio components, allowing

customers to build attractive, coordinated home theater systems. And even

the three monaural models - HR-A33, HR-A43, HR-J440 - are no lightweights

when it comes to performance. Add to these the three powerful carryover

models that JVC will continue to offer this year - the HR-VP830 with

Dynamic Drum System, and two high-resolution Super VHS units HR-S5300 and

HR-S7300 - and you have a lineup that sets new records in selection,

diversity, and satisfaction.

Customers buying for the first time will find the HR-A33 a solid,

functional deck. A deluxe 4-head model, it incorporates VHS Digital Live

Circuitry picture improvement technology, Pro-cision 19µ Heads and Front AV

Inputs. This model will be available in June at a nationally advertised value of $199.95.

First-time customers will also appreciate the 4-head HR-A43 which adds the set-up convenience of Plug & Play, quality assurance of Auto Picture,

Multi-Brand TV/Cable Box Remote Control, and a Multilingual Color On-Screen

Menu with Menu Button on the VCR, to the features of the A33. The HR-A43 is available this month at a national ad value of $219.95 .

The HR-J440 introduces the Multi-Brand TV/Cable/DBS Remote Control, with its Shuttle Plus control to make operations quicker and easier, as well as

Instant ReView. Look for this model in stores now at a nationally advertised price of $229.95.

Customers wanting to make the transition to the added enjoyment of Hi-Fi

VHS Stereo would do well to consider the budget-minded HR-A53, which adds

Hi-Fi VHS performance to the standard features found on the A33. Available now, the HR-A53 is nationally advertised for $249.95.

Those who want Hi-Fi power and the convenience of Plug & Play will find

the HR-A63 an excellent choice. This model also features a Multi-Brand

TV/Cable Box Remote Control and Multilingual Color On-Screen Menu with

assured access via the on-deck button. Currently available for a nationally advertised value of $269.95

A step above is the HR-J640 offers rich Hi-Fi VHS stereo sound plus all

the performance-enhancing features of the J440. Available now for $279.95.

Home Theater is fast becoming de riguer for today's sophisticated consumer and the HR-J642 provides an ideal way to upgrade to this exciting new form of home entertainment. Designed to match the styling of JVC audio

components, this Hi-Fi VHS model also offers AV Compu Link for simplified

system integration with other JVC AV components. Available this month at a nationally advertised value of $279.95.

The HR-VP644 blends powerful picture and sound performance with the timer recording convenience of VCR Plus+ with Cable Box Control, making it easy to build up a terrific library of exciting video entertainment. In stores this month at a national ad value of $319.95.

Those ready to step up to a higher level of convenience and performance

should find the HR-DD740 or HR-DD840 the perfect choice. In addition to the

top power, quality, convenience and creativity features available with the

other models in the lineup, these deluxe models feature JVC's revolutionary

Dynamic Drum System featuring TimeScan. The HR-DD840 adds editing

capabilities through its Insert Editing with Flying Erase Head, Audio

Dubbing, and goes a step higher with its Illumi-Guide remote. The HR-DD740 will be available in July at a nationally advertised value of $449.95. While the HR-DD840 will be available in June at a nationally advertised value of $499.95.

Sitting atop this year's lineup is the extraordinary Super VHS HR-S9400.

Besides the superior picture quality of Super VHS and a rich selection of

deluxe features, this versatile machine features a J-Terminal for integration with a PC (Windows® 3.1 or Windows® 95 operated) to create a computer-controlled multimedia system. JVC flagship S-VHS deck is available in stores now at a nationally advertised value of $1199.95.

While competing formats come and go, the JVC-invented VHS format is here to stay. Much of the credit for this can go to JVC, a company whose

commitment to quality, compatibility, and ease of use has kept VHS at the

forefront of video development and JVC at the forefront of VHS. With their

new performance features, increased simplicity, and overall reliability,

the 1997 Power Line shows once again why JVC VCRs have been the preferred

choice of discerning consumers for more than 20 years and will continue to

be for years to come.

 

VCR Plus+C3 and PlusCode are trademarks of Gemstar Development Corporation. VCR Plus+ system is manufactured under license from Gemstar Development Corporation.

All trademarks or registered trademarks are the property of their

respective owners.

# # #

 

 

Supplementary Information

 

HR-A33 VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* Pro-cision 19µ Heads

* VHS Digital Live Circuitry

* Ultra Spec Drive

* Full-Function Remote Control

* Multilingual On-Screen Menu with Menu Button on VCR

* Front AV Inputs

 

 

OTHER FEATURES

 

High Quality

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital Tracking

User-Friendliness

* Auto Index

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-A43 VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* Plug & Play

* Pro-cision 19µ Heads

* Auto Picture

* VHS Digital Live Circuitry

* Multilingual Color On-Screen Menu with Menu Button on VCR

* Multi-Brand TV/Cable Box Remote Control

 

 

OTHER FEATURES

 

High Quality

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital Tracking

User-Friendliness

* Ultra Spec Drive

* Front AV Inputs

* Tape Position Indicator

* 10-Min. Power Backup

* Auto Index

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-J440 VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* Plug & Play

* Pro-cision 19µ Heads

* Shuttle Plus

* Auto Picture

* Multi-Brand TV/Cable/DBS Compatible Remote

* VHS Digital Live Circuitry

 

 

OTHER FEATURES

 

High Quality

* Gold-Plated Front AV Inputs

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital Tracking

User-Friendliness

* Ultra Spec Drive

* Multilingual Color On-Screen Menu with Menu Button on VCR

* Instant ReView

* Tape Position Indicator

* 10-Min. Power Backup

* Auto Index

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-A53 Hi-Fi STEREO VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* Hi-Fi VHS Stereo with MTS Decoder

* Pro-cision 19µ Heads

* Auto Picture

* VHS Digital Live Circuitry

* Ultra Spec Drive

* Multilingual On-Screen Menu with Menu Button on VCR

* Full-Function Remote Control

 

 

OTHER FEATURES

 

High Quality

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital AV Tracking

User-Friendliness

* Auto Index

* Front AV Inputs

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-A63 Hi-Fi STEREO VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* Hi-Fi VHS Stereo with MTS Decoder

* Plug & Play

* Pro-cision 19µ Heads

* Auto Picture

* VHS Digital Live Circuitry

* Ultra Spec Drive

* Multilingual Color On-Screen Menu with Menu Button on VCR

 

 

OTHER FEATURES

 

High Quality

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital AV Tracking

User-Friendliness

* Multi-Brand TV/Cable Box Remote Control

* Front AV Inputs

* Auto Index

* Tape Position Indicator

* 10-Min. Power Backup

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-J640 Hi-Fi STEREO VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* Hi-Fi VHS Stereo with MTS Decoder

* Plug & Play

* Pro-cision 19µ Heads

* Shuttle Plus

* Auto Picture

* VHS Digital Live Circuitry

* Ultra Spec Drive

 

 

OTHER FEATURES

 

High Quality

* Gold-Plated Front AV Inputs

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital AV Tracking

User-Friendliness

* Multi-Brand TV/Cable/DBS Compatible Remote

* Multilingual Color On-Screen Menu with Menu Button on VCR

* Instant ReView

* Tape Position Indicator

* Auto Index

* 10-Min. Power Backup

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-J642 Hi-Fi STEREO VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* Hi-Fi VHS Stereo with MTS Decoder

* Plug & Play

* Pro-cision 19µ Heads

* Auto Picture

* VHS Digital Live Circuitry

* Ultra Spec Drive

* Multilingual Color On-Screen Menu with Menu Button on VCR

 

 

OTHER FEATURES

 

High Quality

* Gold-Plated Front AV Inputs

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital AV Tracking

User-Friendliness

* Full-Function Remote Control

* Instant ReView

* AV Compu Link

* Auto Index

* Tape Position Indicator

* 10-Min. Power Backup

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-VP644 Hi-Fi STEREO VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* Hi-Fi VHS Stereo with MTS Decoder

* VCR Plus+ with Cable Box Control

* Plug & Play

* Pro-cision 19µ Heads

* VHS Digital Live Circuitry

* Shuttle Plus

* Auto Picture

 

 

OTHER FEATURES

 

High Quality

* Gold-Plated Front AV Inputs

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital AV Tracking

User-Friendliness

* Multi-Brand TV/Cable/DBS Compatible Remote

* Ultra Spec Drive

* Multilingual Color On-Screen Menu with Menu Button on VCR

* Instant ReView

* DBS Tuner Control via Cable Box Controller (manual timer programming)

* AV Compu Link

* Auto Index

* Tape Position Indicator

* 10-Min. Power Backup

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-DD740 Hi-Fi STEREO VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* TimeScan with Dynamic Drum System

* Hi-Fi VHS Stereo with MTS Decoder

* VCR Plus+ with Cable Box Control

* Plug & Play

* Pro-cision 19µ Heads

* Auto Picture

* VHS Digital Live Circuitry

* Shuttle Plus

 

 

OTHER FEATURES

 

High Quality

* Gold-Plated Front AV Inputs

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital AV Tracking

User-Friendliness

* Multi-Brand TV/Cable/DBS Compatible Remote with Glow Keys

* Ultra Spec Drive

* Multilingual Color On-Screen Menu with Menu Button on VCR

* Instant ReView

* DBS Tuner Control via Cable Box Controller (manual timer programming)

* AV Compu Link

* Auto Index

* Tape Position Indicator

* 10-Min. Power Backup

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-DD840 Hi-Fi STEREO VHS VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* TimeScan with Dynamic Drum System

* Hi-Fi VHS Stereo with MTS Decoder

* VCR Plus+ with Cable Box Control

* Plug & Play

* Pro-cision 19µ Heads

* Pro-Style Editing Features

* Insert Editing with Flying Erase Head * Audio Dubbing *

Pro-Touch Jog/Shuttle

* Gold-Plated Front AV Inputs * Audio Rec Level Control and Indicator

* Multi-Brand TV/Cable/DBS Compatible Remote with Illumi-Guide

* Auto Picture

* VHS Digital Live Circuitry

 

 

OTHER FEATURES

 

High Quality

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital AV Tracking

User-Friendliness

* Shuttle Plus

* Ultra Spec Drive

* Multilingual Color On-Screen Menu with Menu Button on VCR

* Instant ReView

* DBS Tuner Control via Cable Box Controller (manual timer programming)

* AV Compu Link

* Auto Index

* Tape Position Indicator

* 10-Min. Power Backup

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

 

 

HR-S9400 SUPER VHS Hi-Fi STEREO VIDEO CASSETTE RECORDER

 

MAJOR FEATURES

 

* High Quality Picture

* High Resolution Super VHS * Dynamic Contrast

* Pro-cision 19µ Heads * Digital Live Circuitry

* TimeScan with Dynamic Drum System

* Hi-Fi VHS Stereo with MTS Decoder

* Commercial Advance

* VCR Plus+ with Cable Box Control

* Pro-Style Editing Features

* Random Assemble Editing * Insert Editing with Flying Erase Head

* Audio Dubbing

* Pro-Touch Jog/Shuttle * Gold-Plated Front AV Inputs * Audio Rec

Level Control and Indicator

* Multi-Brand TV/Cable/DBS Compatible Remote with Illumi-Guide

 

 

OTHER FEATURES

 

High Quality

* HQ Circuits (DE, WCL, YNR)

* PLL Frequency-Synthesized 181-Channel Tuner

* Digital AV Tracking

User-Friendliness

* Advanced Auto Clock Set

* Shuttle Plus

* Ultra Spec Drive

* Multilingual On-Screen Menu with Menu Button on VCR

* J-Terminal for Computerized Control

* Instant ReView

* AV Compu Link

* Child Lock

* Auto/Manual Indexing

* Tape Position Indicator

* 20-Hour Power Backup

* Auto Daylight Saving Time

* 1-Year/8-Event Programmable Timer

* Multiple-Speed Search

* Variable Slow Motion (forward and reverse)

* Realtime Tape Counter

* Skip Search

* Repeat Playback (max. 20x)

* Next Function Memory

 

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