JVC INTRODUCES ITS FIRST COMPACT VHS WITH FLIP SCREEN

September 12, 1996, Elmwood Park, NJ ...JVC unleashes two Compact VHS camcorders for the holiday season, each featuring a high resolution, 100,000-pixel, 3-inch LCD color monitor. The GR-AXM1U and the GR-AXM4U meet the needs of any camcorder user by offering both worry-free functions and advanced special effects.

The high resolution, 100,000-pixel, 3-inch LCD color monitor simply flips out from the side of the camcorder for convenient viewing of the action while it's being videotaped. Tilt the LCD monitor down for high-angle overhead shooting in crowds, or tilt it up for low-angle shots with a kid's eye view. The monitor allows for instant play back and viewing of recordings, and the built-in speaker provides the sound that accompanies the playback picture.

The GR-AXM4U is the flagship model with 28x Digital Hyper Zoom, Digital Image Stabilizer, Clear Contour System, Multi-Function Control and a Full-Function Remote Control. Digital functions include wipes and fades to give amateur videos a pro "feel" using digital effects like Mosaic fader, Shutter wipe and Slide wipe, and other effects such as black & blue faders for slick scene transitions.

Both the GR-AXM4U and the GR-AXM1U provide high quality picture performance with a Bright F1.2 Lens and Hi-Sensitivity CCD. The large caliber F1.2 lens and multi-coating team up to absorb nearly 1.5 times the light of its predecessor, capturing bright, superior quality images. A newly developed image sensor absorbs light more efficiently, ensuring a clear, bright picture with natural colors and a high signal-to-noise ratio - even when lighting is poor.

Program AE with Special Effects can be quickly and easily accessed to create Sepia mode, Twilight mode, Sports mode and Hi-Speed Shutter, to name a few. Other quality and creativity features on the camcorders include Quick Response, Full Range AF with Auto Macro; Instant Titles with 8 present messages; Quick Access Character Generator for creating personalized messages up to 18 characters long; Random Assemble Editing; Self Timer; and Manual Focus.

"We see the LCD-featured camcorder as a growing segment of the market," said Jerry Barbera, Merchandising Manager of JVC's Consumer Video Division," and we are excited to participate in this category in time for the holiday season."

Look for the GR-AXM1U in stores across the country by the end of this month for a National Advertised Value of $999.95. The GR-AXM4U will follow in October with a National Advertised Value of $1199.95.

JVC is a leading developer and manufacturer of innovative audio and video hardware and related software products. Throughout the world, JVC is best known as the company that developed the VHS video format, which has become the world standard of home video, and has played a prominent role in enhancing video communications.